Friday, August 28, 2015
It's 7am and I am actually looking at my OOma phone set up. What's an OOMA?you ask. Remember magic jack? That lil whatever device that plugs into.,,, anyways OOMA is a VoIP phone system that takes all my calls, it forwards them via text or vm to my cell phone. When I first got it and set up my two numbers, home and business, I had the handset on two different ring tones so I could identify if it was home or business. Of course I always picked up the biz ring tone in hopes it was a potential customer. I soon found out that most of my first year calls ( around 80%) were solicitors. They wanted me to spend money I had not generated yet. Advertisers, SEO, companies falsely representing google, penny savers, val-Pak etc etc etc..,
Anyways, all that to say this. The phone rings the opposite way after the third year now in business with 80% of my calls are customers. I get so many calls that I had to change my VM and respond instead of picking up. Mostly because I am out the door now on jobs and bids to do future jobs. Do I miss calls? Not really because I get a text of all missed call numbers and that alone tells me if someone is calling from my area code as a client or just another out of area solicitor. If the out of area solicitor does not leave a courtesy VM as to why they called I have the option to block that number through the system like a smart phone can. If a client does not leave a message then I just simply call their number back and tell them I am sorry I missed their call and then find out what they need.
I am not selling OOma but it is the best $99 I have ever spent in the last three years for business. The only way I can out do that is an answering service that knows my business like the back of my hand and can answer all questions while on the phone.
Now the reason for this particular post- which is not OOma .., lol ( sidetracked)
It is now 7:34 and I usually will get one call just before 8 am. That is when the business officially opens and sometimes there are savy people who want to get a jump on the day early. It is Friday though and people are planning their weekends.
(So am I )
The most interesting thing about my calls now, is that because of my blogging and social networking, I am getting more calls everyday asking about services Im not focused on,in my surface cleaning business. Here are some examples that if I choose to capitalize on right now it might require me to hire and expand just to meet the needs....
1) window cleaning
2) concrete polishing/ grinding/ cutting
4) concrete pouring
5) tile grout repairs
6) carpet dye
7) throw rug services
And there are several others but these are pretty frequent requests. And they somehow found us by google, The service request list has grown exponentially and organically.
In the case of blogging about what we do, more means more. The more people visit our different web presences, the more google throws us into the search results..,,
Happy blogging folks!
Yes- it is true google hates.... It does not hate you, just your web site. It is boring to google so it moves on over it rather quickly. You change a couple pictures and make new titles but your phone isn't ringing like you want it to.
So what can you do to change your boring ness to Google?
1) Google plus
3) Google add words
Get a Google online presence right away. Make a profile, get a gmail account and start tying all that together with a you tube account. Sign up with blogger and start talking about your business. Jobs you have done services you offer and if you want to spend a few bucks buy some keyword searches attached to your web site so people land there and have a reason to call you. Don't procrastinate and be lazy when it comes to blogging. Learn to do it daily if not at least weekly until your phone starts ringing looking for services. And when it does start ringing, start tracking how they found you. You might learn something. Yeah this might be oversimplified, but it needs to be for some of us to just get going. ( you know who you are)After you do this one highly effective but simple step then you can move on to loftier goals...or focus on cleaning.
Warm regards, and in your best interest...
Thursday, August 27, 2015
You are wanting to get that phone ringing constantly. That is good! It is why you are going to read this blog about how to do that organically...without paying a lot of money to SEO companies and web masters that promise you 25 different things by using them.
A blog embedded into your web site will provide daily fresh content with little effort. As long as you blog about your business and provide new content weekly. If you use blogger (which is a google product) it is even more likely that google picks up on it. Wordpress is also another blogging tool that can provide fresh content for your business, however everything within it isn't free like blogger. I happen to use both. The more the merrier right?
So for anyone new to blogging- get started if you have a business. The object is to get people looking and spending time on your site. This in turn pushes it up the ladder in search results. This is not the only free thing you can do for your business, but it is a very important piece of the puzzle!
Happy blogging! Start today by getting a Google plus account and adding a free blog about your business.
Monday, August 3, 2015
Clean it or replace it?
Here is a great Angies list article on what to look for.
We clean carpets because we have awesome tools that get it done right. It is not our company focus do we usually only do it as a package for existing customers. We rarely go out just to clean a house carpet. We will refer it to one of our carpet cleaning friends who need the business more than we do.. ( Carpet cleaning companies struggle) It's our way of giving back and supporting the industry.