Saturday, December 5, 2015
Most people think of janitorial type services when the words home cleaning are advertised. The typical dusting, vacuuming, window cleaning and mopping of hard floors. These type of services are plentiful in most areas like Salem Oregon and surrounding communities. They have their place in every city. For the moment, let's consider a couple steps up from those run of the mill services. The kind of service providers who have invested thousands of dollars in the latest high tech steam equipment with a deep knowledge of chemical compounds.... Oh wait... There are not many of those type companies you say. There is one such company that has taken 25 years of industrial experience and redirected that experience to a consumer level benefit. Fast Finish of Salem Oregon is one such company that has provided a residential/ commercial system of services.
Very few companies have such a diverse offering of cleaning services and if they do, they are not as highly ranked as Fast Finish. They have been business of the year three years in a row for their exceptionalism in services and customer relations regarding those services. One of the main reasons for this is they never get into jobs or projects that would not finish well. If they take on a job it is always above expectation and satisfaction. This insures a greater return of satisfied customers. The customer base may be a bit smaller than some larger companies that rely on volume, but they are always top notch in relationships when finished with a long list of potential repeat clients and great references.
Check out their Angies list profile and Google fast finish for yourself. You will see that they are very popular for searches on pressure washing, sealing concrete, roof cleaning, tile and grout cleaning, natural stone cleaning, polishing and surface restorations utilizing polymer concrete overlays and epoxies.
Fast Finish one of Oregons best start up companies of the decade when it comes to cleaning.
Thursday, November 19, 2015
About 25% of Americans are genetically predisposed to experience severe illness from toxic mold exposure. Because it affects everyone, regardless of age, ethnicity, or overall health and fitness level, it's important to completely eliminate mold from your home and avoid certain foods if you have mold sensitivity.
Fast Finish has been successfully treating moss and mold in Salem Oregon homes since 2012. We utilize advanced cleaning methods that help keep the spores from spreading, and eliminating the unsightly effects that cause property damage. For successful moss and mold treatment call Fast Finish today for a free evaluation. They can set up a program to reduce and eliminate the spores that cause allergies around the home...
Saturday, November 14, 2015
2013 was a breakout year for Fast Finish when we introduced roof cleaning as a service. We were getting asked to clean roofs on a regular basis in 2012, so we invested in the training and equipment to facilitate our customer base. We ended doing about 10 per month average in 2013. There are companies that do way more but given that we had other services we were focused on, we thought it was a great number for a new company. We also give a lot of credit to Oregons moss friendly weather and a ton of roofs that have never been touched. Timing was everything as the housing market was turning around and inspectors and insurance were putting the extra push we needed to get roofs in order to sell the property. It was the perfect storm for us. The average cost of cleaning a 2000sq ft roof was right at the $700 mark. Factor in smaller roofs and types of treatment against bigger roofs that required skilled anchoring, brushing and tarping of surrounding landscaping. The average cost makes a lot of sense. A cheap treatment can be as low as $300 to spray and leave. A complex treatment and complete clean out can be as much as$1900 or more from our experience.
Needless to say, not a bad service to offer in a second year of business. Plus there were many roofs,(about 40 total) that we couldn't or did not do that we could have added to that total..!that was due to physical limitations and injury etc..
So for those interested in how we managed such a business that grew so quickly in our first year, here are the five main components we acquired.,.
More on the how in our next post!
Saturday, October 31, 2015
Salem Oregon rains usually sneak up on us and somehow keep coming. Next thing you know, the dry sunny days are few and far between. As a cleaning company the workload usually moves from outside pressure washing jobs to inside tile and grout cleaning work. Throw in an occasional carpet cleaning package to the mix as well. That is the way it is for residential services. More cleaning is done at or around the holidays, for those who want their company to know they are clean. During this time of year we tend to balance these residential customers with commercial cleaning accounts. For us it isn't a high volume business model. We are not looking for tons of clients. We are a bit more focused on quality of work matched to quality of client. This is the only way we gave insured repeat business. Before we got into the business for ourselves, we learned a valuable lesson. Every year we hired a carpet cleaner from the weekly paper add with a whole house special. Usually it was around the $100--150 price range. We always took the cheaper deal advertised. What we didn't know is what we were not getting in the deal. Now, before I get into it, let me say we were never unhappy with the work that was done.. Visually it looked good and we always felt like we were taken care of after the job finished.
Fast forward to being in the business, I now realize I hired the cheapest price company who basically did a splash and dash. And every year we repeated the process, and it was with the next cheapest add listed in the paper. We never used the same company twice as far as I know and never had a real reason to remember.
In order to make any sense I had to explain the above real scenario as this is the type of company that Fast Finish did not want to become. In order to not jump in that "me too" arena we had to have specific marketing plans in place. We also had to have the expertise and services to match those plans. We had to make sure that there would be clear cut measurable differences that a client could understand and clearly see. This involved relationship building at the highest possible level. It also required a very focused market. Yes, there are jobs we actually turn down if it does not meet or exceed a preset expectation. It does not mean we are elite cleaning snobs. It means we have elite clientele that expect the best and get it.
Every once in a while we get a client who expects the best for nothing, but not many. And usually they become our biggest cheerleaders for the business if handled properly.
We are entering our fourth winter, and business is growing. We are always looking at adding services that make sense. Services that bring value to the customer. Our type of cleaning is an art. It brings surfaces back to new or even better than new often times. There is a huge market in Salem Oregon that requires cleaning and maintenance constantly. Fast finish has carved out a niche market catering to the discriminating client.
Thursday, October 29, 2015
ROI or ROA = return on investment or asset. One of the first concepts taught at any business school or college.
Fast Finish the cleaning and restoration service company has donated hundreds of hours in time and money back to the community for continued education. Daily we are asked for contributions to different local events. As a small company we are simply unable to address everything we would like to financially just yet. So, without guilt we came up with ways to give without breaking our own budget with the resources we have. Those resources being- the ability to clean, restore various surfaces and the ability to digitally market with a great SEO educational background.
Up until recently we only used our digital marketing background for Fast Finish use only. Makes sense. But after an unforeseen injury, that affected the physical laborious part of our industry, we had to focus on the marketing to keep the work flow coming. This created additional business needs that made us restructure how we do business.
Forced to market at the highest rate of return was essential. Knocking on endless doors and stuffing three jobs a day into our calendar wasn't going to work any longer! We needed larger high quality jobs with less frequency to the tune of three to four days a week so the injury could heal in between. The 3-4 jobs 5-6 days a week was no longer viable. Although this had supported us early on it would only serve our business to an early grave. Now as a new TMT business owner, most would give anything to be that busy with that kind of work load. You can envision the hiring of help and expanding with multiple units etc., out cleaning tile and grout, carpets, cement and aggregate driveways forever.
But as a prior new business development manager for a multi billion dollar company prior to starting Fast Finish, I saw a familiar already traveled road. The same road that made me start Fast Finish. I wanted to be a small succeful family business with no employees, no drama, no HR, no employee taxes, etc...
In order to make this happen I had to re structure quickly or not only lose the current work flow even shut down the pipeline of clients we worked so hard to attain.
We did this through the magic of digital marketing and redirection to W9 sub contracting. This meant I had to partner up with like minded business in the same industry.( not an easy feat) as most would never engage a competitor. I carefully selected other small companies that would welcome the work in exchange for a small fee. Build trust and give more to them. We could carry on as before, build our reputation, and help another struggling business in return. As trust was being built my SEO time increased and allowed me to focus on all the web site items I wanted to get done but did not have time to do. I also saw a benefit in helping my business's I mentored and partnered with as well. I could grow my income by growing theirs at the same time. After taking several of them under SEO wing we were able to survive the dreadful early years where most business are subject to fail.
Now today Fast Finish will offer private tried and true consultation for those in the industry. It is very hyper focused on the cleaning industry! Unlike most SEO companies we are actually empowering business owners to take control of their own digital marketing and branding themselves. Because,in house is the only way, that is agreed upon in any textbook or advanced class that creates the culture of your business that reflects you !
Not some other companies perception of you..,
Until next post- warm regards
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